The Holy Grail of
Performance Marketing
R = H · E²
inspired by Einstein's E = mc²
Results = High Intent × Engagement × Exposure
The Three Multipliers
H
High Intent
Right audience
Right platform
Right moment
E
Engagement
Compelling content
Stops the scroll
Drives action
E
Exposure
Time & frequency
Reach & repetition
Multi-platform reach
×
Why it multiplies — not adds
Any factor at zero collapses R to zero. Great content shown to the wrong audience at zero frequency = zero results. Every single variable must fire. This is why most campaigns underperform — they optimise one variable and neglect the others.
Interactive Score Calculator — max 1,000
High Intent
Right audience, right platform
10
Engagement
Content quality, scroll-stopping
10
Exposure
Reach, frequency, remarketing
10
1000
/ 1000
Perfect execution
10 × 10 × 10 = 1000
H: 10 / 10 × Engagement: 10 / 10 × Exposure: 10 / 10 = 1000 pts
Diagnosing Poor Results
Gap 01
Audience Miss
Wrong people seeing your message. High spend, low relevance — intent was never there to begin with.
Gap 02
Engagement Gap
Content doesn't stop the scroll. The right audience sees it, but nothing compels them to act.
Gap 03
Exposure Gap
Too few touchpoints or wrong timing. No remarketing, no repetition — the brand is forgotten.
Scenario Examples — Click to Load
The Exposure Unlock
Capture once. Remarket everywhere.
Capture high-intent signals on LinkedIn — then deploy that same audience across Google, Meta, and TikTok via pixel remarketing. One intent signal, multiplied across platforms. This is how you turn an Exposure score of 3 into a 9, without finding new audiences from scratch.
LinkedIn (intent capture) → Google → Meta → TikTok → YouTube
R = H · E²
Your Performance Marketing Framework